Please reach us at lubu@lubuway.com if you cannot find an answer to your question.
lubu Creative Marketing is a consultancy that helps brands grow by creating connections that last. We don’t believe in chasing noise; we focus on meaningful strategies that blend storytelling, data, and soul to drive sustainable, measurable impact.
Most agencies focus on attention. We focus on affinity.
Instead of throwing money at trends or algorithms, we identify the subtle human shifts that unlock long-term loyalty.
Every strategy we build is rooted in The lubu Way—our proprietary philosophy based on five core principles:
We work with founders, marketing leaders, and brands who care more about impact than noise. Whether you're scaling a DTC brand, reinventing an established business, or building something from the ground up; we partner with teams who believe growth and integrity can (and should) coexist.
At lubu, we offer full-spectrum brand and growth strategy, but to make it easy to engage, we’ve structured our work into three signature tiers, depending on where you are in your journey:
Best for emerging brands or established businesses needing a reset.
→ Ideal for brands looking to define who they are — and why people should care.
Best for brands in motion that want measurable, scalable growth.
→ For teams ready to stop guessing and scale with clarity.
Best for visionary brands ready to lead their space.
→ This isn’t marketing. It’s momentum. Built to last.
lubu is strategy-first, but not hands-off.
We don’t operate as a traditional agency, but we can oversee creative execution, performance management, or collaborate with your existing partners to ensure the vision is executed properly.
Take our Hidden Strength Quiz to discover your growth archetype: Connector, Challenger, Builder, or Visionary. You’ll receive a personalized 3-Shift Playbook and an invite to book a free Insight Session where we’ll explore your biggest untapped opportunities.
The lubu Way is our signature approach to growth, rooted in decades of experience across media, tech, retail, and brand building. It’s where human instinct meets strategic precision. If you'd like a deeper dive, just ask—we love talking about it.
It’s a personal mantra turned business ethos. lubu stands for Love the Business, Live the Business, Be the Business—a reminder that true growth comes when purpose, people, and performance are aligned.
... or its the first two letters of my first and surname... you can believe what you want ;)
If you’re tired of vanity metrics, gut-based guessing, or generic agency fluff (and you’re ready for clarity, conviction, and momentum) then we’ll get along brilliantly.